Royal Enfield Motorcycles Facing Financial Turmoil Motorcycle Cruiser

15 Июн 2015 | Author: | Комментарии к записи Royal Enfield Motorcycles Facing Financial Turmoil Motorcycle Cruiser отключены
Royal Enfield Bullet 500 Electra

Royal Enfield Motorcycles Financial Turmoil


The of the once-dominant British motorcycle to (sort of) survive the rise of the motorcycle industry may finally be Royal Enfield’s parent Motors has announced that it to spin off the classic Brit brand, which actually bikes in India these

Although Eicher is putting a face in the situation, presenting it as an for the brand to get much-needed infusion of observers see the move as Eicher its financial support for Royal which makes less 30,000 of its traditional — would say obsolete — 350 and 500cc singles each If the newly liberated company is to find the necessary cash, its appear bleak.

Royal Enfield started bicycles in 1898 and produced its motorcycle in 1900. It began its own engines in 1914, and the forefather of the line of bikes, the first was built in 1932. After War II, Royal Enfield sometimes to be one of the more innovative British and offered a line singles, and the vertical twins it was best for.

A 500cc vertical twin in 1948 eventually grew to and became the Interceptor, the best-know in the U.S. The Bullet was licensed for in India, where it was first over half a century ago and has produced continuously since, remarkably few changes.

Royal motorcycles made their real foray into the market in the late 1950s, 500 and 700cc vertical twins sold with Indian as the troubled American brand to ward off the advances of other marques in the new world. That ended in 1960. The early saw some U.S. racing for Enfields, probably most the amazing desert-racing performances of Mulder on an Interceptor tuned by the … Mel Dinesen.

But the company was beginning to flounder, and hands in 1962.

It was a time of diminishing fortunes for the motorcycle market. The revered brand had ceased production in the mid As motorcycling rolled into the and the Japanese companies revealed a new reality, AJS, Ariel, Greeves, Matchless, Norton, Velocette and others had either under or were feeling the rise.

Royal Enfield Bullet 500 Electra

They were unable to match the pace of innovation demonstrated by the Japanese at any and certainly not at the prices Japanese were selling for. By the mid Royal Enfield was only Interceptors, but its financial woes The British company eventually it up in 1970.

However, the Indian entity has on, making inexpensive, if unsophisticated, mostly for its home market. In the they are valued primarily for authentic nostalgia, but they in any functional comparison to modern The Bullet is undoubtedly the longest-running model in history.

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