An Open Letter to Suzuki Motor Corporation Petition

2 Июн 2015 | Author: | Комментарии к записи An Open Letter to Suzuki Motor Corporation Petition отключены
Suzuki AN 200

An Open Letter to Suzuki Corporation

An Open Letter to Motor Corporation

Who we are

We are an informal of Suzuki owners and enthusiasts. Our range from older through middle-age. We come many income levels and backgrounds. We “meet” often and discuss the many ideas we for the continued use of our Suzuki trucks. of us own Samurais (Sierras, Jimnys) and the variants such as the LJ series.

also own Vitaras (Sidekicks) . we all have in common is our appreciation of the of vehicle Suzuki has historically light, capable trucks primarily for off-road work and

What’s this document

We believe that there is an for Suzuki Motor Corporation to (and in some respects, a significant market share by advantage of a currently under-served Increasingly, off-road capable are designed primarily as on-road their off-road capabilities are compromised by considering the up-scale market first, and the serious off-road market last.

It is our that Suzuki is the company positioned to take advantage of under-served market. Suzuki’s LJ and SJ series vehicles were examples of how a well-designed vehicle can a huge global market It’s apparent that market has not vanished, as may be thought.

It has become largely ignored.

It is our intention to describe the type of that would better those looking for a “no compromises” capable work and recreation We also hope to provide insight into the market, as we see it, and how a new would address market

The Market

There has historically a strong market for serious trucks. It appears to have basic divisions:

Work – those designed for the hauling of operation of machinery remote other sources of power, and of personnel into less-accessible These range from drive pick-up trucks the Samurai type vehicle to trucks like the Mercedes .

Recreational trucks – those purchased (often as second or vehicles) and then modified in degrees for everything from to rock-crawling to mud runs. Over years, almost every capable vehicle has been to this purpose. By far, vehicles of the Samurai’s basic plan have been the popular.

Military trucks – are often “purpose-designed” for use by military Vehicles include everything the original Willys Jeep the current Hummer .

It can be seen that the market for any well-designed capable truck is quite All these segments are likely to it in some manner, so long as it their basic requirements. all segments will readily from designs that

first aimed for the other if the truck is easily adapted to needs.

Current Offerings

recent years, most all of the historically designed to serve the noted above have vanished, changed to meet market demands and, as a become much less to the original market, or become to the point of having limited In North America, for example, is currently only the Jeep TJ and to a lesser extent, the Nissan . offered as off-road trucks for the segment.

Only the relatively Mercedes Unimog truly the serious off-highway work And, for the most part, the HMMV serves the military While this is, admittedly, a American view, there are results in most all other of the world.

There are few, if purpose-designed, mid-tier off-road trucks currently available. In all cases, one has to “make do” with designed for another market Suzuki maintains a “presence” via the . but the Vitara’s drive train is too for serious off-road applications.

It suffers the same fate as of the other vehicles that are to be today’s off-road vehicles, and marketed as “SUVs”: independent (and often rear) Such a suspension is uniquely for serious off-road use. the suspension compromise, most all vehicles suffer from weight, complexity and cost through the addition of “luxury” added in an attempt to capture a of the large market of suburban, buyers who, truth be have absolutely no intention of their typically USD30,000-and-up any further off-road than driveway.

Jeep continues its long of marketing the Wrangler series and have even recognized there is an additional market to be gained by offering the TJ Rubicon . aimed at more serious recreation buyers. Nissan has promoted the Xterra as the answer for the looking for a serious vehicle to him or her into the locations used for extreme sports. Suzuki, seems to have abandoned market entirely.

Suzuki’s can certainly be understood, considering the problems that it encountered in America as a result of the Consumer article regarding the alleged over propensity” of the Samurai . It is our however, that Suzuki can introduce a successor to the Samurai not in North America, but all over the through a combination of excellent and targeted marketing. Suzuki may a unique opportunity in this

Rumors persist that the series of vehicles will be replaced by an IFS vehicle just as the has been replaced by the Liberty . is virtually no other live-axle currently produced other Suzuki’s current Sierra in outside North America. A new begun by Suzuki now, reach the market at a time there is little to no competition. global presence could broad sales in markets the Wrangler series is weak, as as in North America where is a market segment being entirely ignored.

Broadly, a vehicle would have to the short-comings of the Samurai (a vehicle remarkably well-suited for its intended while maintaining a basic simple to build, simple to simple to modify and simple to with, just as the Samurai was at its

Basic Considerations

First, the thrust of a marketing campaign those with active lmages showing the vehicle to haul sports gear, style off-roading and touring, Nissan has had some success this for the Xterra .

Second, the must be given a new name. We bringing back the Brute that was used on the LJ series in North America in the 1970s. (Australian name of Samurai ) is in use by General Motors for their of light trucks.

The European Santana does not mean in North America and does not the desired effect for a new light truck. Alternatively, depending on the used in the new vehicles, something as as SJ-420 could be used.

really needs to emphasize this is not just another SUV in a SUV market. This could be a tool for Suzuki to show can make an industry leading SUV at an affordable price. This also help to bring to the IFS-equipped Suzukis. To help the vehicle, Suzuki should their own vehicle owners such as has been successfully with the Saturn marque of Motors.

It helps with advertising by keeping the owners to their friends about the at the water cooler.

From a and options stand point should concentrate on re-using as existing parts currently in as possible. For example, re-use the axle from the current Vitara XL-7 . The third for this axle can be used in the of a new front axle. The 2.0 liter in the 4 cylinder Vitara is a fine and could also be used.

We see the engine being more in with the market and simpler to in the long run, although the 2.5 and 2.7 V-6 could also be considered. economy is very important, one of the why we are Suzuki enthusiasts to begin

To simplify options, sell the in pre-configured option groups. should vary from basic configurations to the hard-core that many of us ultimately There could be perhaps a of three or four option

Pricing must be competitive or better still, undercut the Jeep Wrangler TJ . By contrast, the 90 has great equipment and options but an price tag for the market segment we are While the base model undercut the Wrangler TJ significantly, it is that a hard-core model equal or exceed the pricing of a TJ . on the options included.

In some Suzukis are seen as low-end that tend to lack comforts and power. This is not a problem and can potentially play into the market that the would address. There is no for power windows and door in a vehicle with removable and/or that is going to see crossings.

Suzuki must not this vehicle directly as a beach toy for city teenagers as was with the Samurai in the past. is a market where there are to be made with a base perhaps, but you must also the serious off-road purchaser. been collectively shaking our at the current marketing campaign for the (we’d instead like to see an AWD with rallye-style advertising not that used by Subaru).

the current technical marketing used by Volkswagen to market its diesel engine appeals to us as

We realize that the marketing of a vehicle could be an up-hill with some segments of the media. The Land Rover was reviewed on on the American specialty channel Speedvision several ago and was harshly criticized: lack of comforts, noisy, slow, styling, dated interior, engine, primitive suspension,

Everything we as offroad enthusiasts in a vehicle – and essentially all the features in with our Suzukis – the elitist, journalists hated. This is no big Given the Defender’s price tag and the journalist’s bias towards vehicles.

We suggest they stick to reviewing what know: automobiles. However, did make mention that the is becoming something of a status in European cities. Sales increased over the last years, in spite of what claimed were its “shortcomings” to its more car-like rivals.

We this is a point that to be made: the marketplace, especially in America, does not need yet Sidekick/ Sportage/ Grand Escape/ Amigo/ CRV/

. It needs a tough, basic, little brute…with a very name resurrected from past: BRUTE!

We’d to see…

Engine and Electrical

(free-rotating) version of current 2.0 16V motor, tuned for torque in the low — 3500) RPM range

diesel, with modified case gearing to suit, to the offerings in Europe. A turbo engine in the 90-120 HP range be ideal

80 amp or larger alternator

battery mounts

High power connection point and rear like a Toyota or truck, suitable for winches or boosting (ie: 50 to 200 amp socket manual ONLY resettable

Only complicated electronics be the EFI ECU. Everything else as as possible. Use the General Motors ECU as are cheap — and Suzuki and GM a working relationship so this be possible. the issue here is the of the ECU which very important if the will be used in deep

It is hard to justify a cold ECU in you tool box if it is very expensive.

All electronic connectors to be weathertight, and gel where practical

Airbox similar to Jeep TJ

Oil/water (cooler), prefereably thermostatically

Optional on board engine air compressor with electric


4:1 low

Gear driven case, no chains or belts

neutral in transfer case

tcase mounting system

Low gear box separate from axle engagement box, together interface would owner to stack low range boxes to build gearing to his off-roading environment

PTO option.

yoke outputs (i.e. yokes or flanges)

Real (i.e. no electronic engagement

Separate 2-4WD and Hi-Lo levers as optional equipment

range transfer case stackable low range gear above)

Axles and Propellor

Live axles front and (N.B. This is the make or item for attracting real enthusiasts! If the vehicle does not live axles front and we will NOT buy it!)

Optional floating rear axle

30 axles.

Strong u-joints and shafts throughout

Maximum extendable telescoping propellor

Very strong birfields or use Dana style u-joints

differential covers (0.120 thickness)


4 wheel brakes (n.b. rear brakes do not work well in terrain as they cake mud, can be optional equipment)


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