Industry Insider: Big E — vurbmoto — Motocross & Supercross Media

3 Июн 2015 | Author: | Комментарии к записи Industry Insider: Big E — vurbmoto — Motocross & Supercross Media отключены

Industry Insider: Big E

April 25, Interview

Contributors . Vurb

I got a hold of Eric “Big Bartololis today while he was at recovering from a recent surgery and spending some with his three year old Sophie. Big E is a native of the Eastern ,whose road to the moto life began back in when the gate dropped on his BMX race. Today, Big E is the Director of for the Six Six One and Sunline brands and brings to the a wealth of creative energy and genius.

Enter ‘Big

Let’s start at the beginning, did the road start?

I have been a fan of motocross and supercross. I up in New York and began racing BMX in 1979 between New York and I turned pro in 1986 and raced at a pro through 1991. My race led me into a job with GT Bicycles the marketing department and then I the Race Team Manager for In 1992 I started working Jeremy McGrath through his with GT and my interest in the moto began to evolve.

I bought a bike in ’97 and riding with Simon and Donn Maeda at the local in Southern California. In November of Donn offered me a job as the editor at Motocross and that was my first job within the moto industry. I for Transworld for about two years and an opening at Answer / Pro Taper available and I jumped at the opportunity, was in 2003.

You are now responsible for two brands, and I assume that you looked at as your opportunity to make mark within the industry.

In a both brands had been dormant and Tucker Rocky was to implement a rebirth. Job one was putting and a face behind the brands, identity from every I had to work with what I had at the Mike Jones was the Freestyle guy and ECC was the team at the time.

I got together with Ernesto in 2004, I had known him from the BMX and he was wanting to do something different and I the he was an amazing person to have at the of Answer. With Ernesto in I began working on piecing at team of riders and the face of the began to come into

In 2004 I got a call from a dealer out of Minneapolis inquiring a sponsorship opportunity for three supported brothers making within the amateur ranks. The were Jade, Ryan, and Dungey. As I began to work them, I found myself impressed with the foundation of program, their work and the family behind them.

Young was really instrumental in the relationship with Ryan. We for a test ride with De Coster and the rest is history. shines, if you put your neck out for he won’t disappoint. You want a kid that, a rider who wants to hard for it, who wants to earn it.

There is certain quality in he just needed a chance, and Suzuki saw the same thing. I was passionate about the product and the for 5 years, but an opportunity to grow in my came way and I made the move to Six Six One and Sunline.

So stepping into the at Six Six One and Sunline as Director of Marketing is the chapter, what was deciding in moving on?

I just felt I was hitting the rev limiter, I had been at / Pro Taper for five years. I that it would be a good move; we work with Rocky so it’s somewhat a transition, good move. funny how similar my positions managing a hard parts and an apparel related brand.

I’m in the position now to make and Eddie Cole is an unbelievable guy who has amazing things in the industry for Eddie has a great attitude and is an business man.

I have a new look recently in reference to Six Six One and Sunline advertising campaigns. I this is your baby and to unique creative based on you put forth for Answer / Pro Taper. me inside the vision of branding

Suzuki e-Let's

After over viewing our relations at Sunline it became apparent that our product is on of teams within pro motocross, about every factory out That’s a bragging right and I want it overlooked, the message to be delivered. We have launched a new for Six Six One based on those motivational you see, like the rowing all using one ore. I wanted to do different.

The campaign is definitely and readers will stop to

I saw your press release Darryn Durham on his success at Mini. What’s the scoop on

Double D, he is so easy to work easy going, he’s to whatever. Darryn tries hard and has a ton of heart. I love his and I’m glad to be behind Austin Politelli also did good at the World Mini and is great potential in his class.

We the Amateur Suzuki Team and program is packed with

What can we expect to see moving at Six Six One and Sunline?

A lot of new products are in development, the is a neck support system is in the works and as fall approaches you can to see many new offerings from brands. A huge boost in our and marketing efforts is coming way and I’m working towards with more high end and team efforts for 2009.

us inside a day in the life of Big E?

OH, you are going to to strap on a pencil for this I don’t even know to start; I touch so many things, one day I might be working on a new for a pressure suit, the next day I be getting a vehicle wrapped, just non stop. Not one day is the same and what I really love this job.

At the end of the day, I get to come home and be a dad to for my daughters, Sophie and Phoebe, so in life is good.

Suzuki e-Let's
Suzuki e-Let's
Suzuki e-Let's
Suzuki e-Let's


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