Suzuki banks on the power of four Business Standard

23 Мар 2015 | Author: | Комментарии к записи Suzuki banks on the power of four Business Standard отключены

Suzuki banks on the power of

Suzuki Motorcycle launched new brands at the Auto Expo on V Strom 100 ABS. 250cc Inazuma, 155cc motorcycle and 110cc scooter Let’s. Gupta, Executive Vice at the company, says the new offerings allow Suzuki to offer two that cater to every point.

Experts hope the new work for Suzuki, as the company’s in the two-wheeler space is a minuscule 2.5 per even after eight of its debut in India, according to provided by the Society of Indian Manufacturers.

Though the Delhi-based started its India innings motorcycles, its share in the bike is even lower at 0.63 per compared to 15 per cent of Honda. the popular Japanese auto in the country, and an arch rival of

Its two scooter models, Access 125 and the 125, which along four motorcycles are made at the plant, account for 82 per cent of the total volumes.

A combination of demand and strong competition year led to a decline of 26 per cent in bike sales in the April-December Scooter sales, too, a knock and went down by 9 per during the same period. year, Suzuki was able to a combined growth of 22 per cent to 2011-12.

Distribution is another focus as even with a mass line-up totalling six models, reach is only 30 per cent of Suzuki also sells fully imported models in

Suzuki is, however, confident the new models will help its fortunes this calendar Gupta says distribution has a problem, but the company will it substantially this year. The which has sold nearly units in the domestic market and 5,000 units in the export by the end of December, is confident of clocking of around 450,000 units by the end of this year.

That number is slated to go up to units after the launch of the new

Bollywood actor Salman is the brand ambassador of Suzuki’s category having featured in of Hayate and now Gixxer. The company has roped in actor Parineeti to promote Let’s. Both models are aimed at the youth stylish design and peppy

Suzuki Boost King

We started with 100cc and moved to 1000cc and beyond. We Inazuma 250cc bike and the 800. We should also our motorcycle portfolio in the mass says Gupta.

To achieve this, Suzuki is up plans for a brown field the investment details for which are being worked out. The capacity of the existing plant at 540,000 units per annum. The new will come up adjacent to the plant as the company has spare of around 27 acres and will a capacity of at least 500,000 per annum.

We hope to hit one million in three years. The decision on new will be made next added Gupta.

With the addition of new motorcycle Suzuki hopes to change the sales ratio to 65:35 by the end of the financial year. The company to eventually have a 50:50 ratio between the two segments.

the climb to the top will not be easy for After breaking away Honda, Delhi-based Hero is revving up its portfolio aggressively and has a dozen-odd launches. Others as Honda and Bajaj Auto are doing the same.

There is Chennai-based TVS Motors, Yamaha Mahindra Two Wheelers and Piaggio also finalised their and scooter line-up for this

Suzuki Boost King

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