Launch: Vespa LX 150 Apple Edition TheCarGuysMY

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Vespa S College 150
Vespa S College 150

Launch: Vespa LX 150 Apple

Posted by Kiron Subhash February 7, 2013 at 6:36 pm

At the 3S Centre in Petaling Jaya.

Jaya, 5th February, 2013 – Primera Sdn Bhd today officially the vivacious and stylish Vespa LX 150 Edition at their Vespa 3S . also setting an ambitious sales target for the next few

Mr. Nik Danial (seated far left), Wira SM Faisal (centre) a chat with Terrence (Acting Head, Naza

Present to officiate the launch Datuk Wira SM Faisal, Group of Companies Joint Executive Chairman and Mr. Nik Danial Nik Vice President of Naza Two Division.

At risk of disappointing of you, the “Apple Edition” not translate to collaboration with Inc.; instead, it pays to the bitten-apple concept from a 1969 Vespa advertising

All three VIP’s revealing the new LX 150 Edition amidst the flock of

The now iconic campaign was fronted by the “ Chi Vespa mangia le mele ,” translates to “If you ride a Vespa, you a bite out of the apple.” To Vespa, the symbolises “health, youth, fun and a ‘forbidden fruit’ of paradise – one is attractive, nourishing and wanted by

The Vespa LX 150 Apple Edition in colour glory. Yours for if you get it now (promotion ends 28th 2013).

Now that we’ve set the stuff aside, let’s about the functioning bits. a mechanical point of view, special edition LX 150 is identical to the meaning it is powered by the same 150 cc four-… SOHC single-cylinder that generates 11.9hp and Nm of torque through an automatic

As is tradition, Datuk Wira a go at the seat of the launched vehicle. It looks apt, with his suit and all.

With the of all that raw power, the LX 150 races 0-100km/h in…. well, Maximum speed is 95km/h, sounds bad, but at least be inching towards your while looking extremely Do note that Vespa’s and always has been, an urbanite.

gotta admit; Vespa’s do chic and perpetually fashionable. All thanks to Renzo Spolti and Casini.

Datuk Wira SM Faisal, Group of Companies Joint Executive Chairman, said Vespa LX 150 Apple Edition youthful charm with the quality of classic Vespas and is for everyday urban commutes home and the workplace or even for casual, leisurely rides. The engine delivers smoother progression in the relentless stop-start of a congested urban city.”

will be expanding its Malaysian with new 3S centres planned for Kelantan, Terengganu, Johor and while another model be launched in September.

In case you thinking of how the rear looked Vespa is wasp in Italian, and I there’s still a hint in the updated design cues.

“My to my team is simple – we want to put a in every Malaysian home by Datuk Wira SM Faisal reporters at the event. “We’re to grow Vespa in the region as We’ll be having more lifestyle related events in the he added.

Those of you interested in the Vespa revolution, the LX 150 Apple will be priced at RM11,388, only 168 units made On top of that, in conjunction with the New Year, the standard LX 150 will be for RM8,888. All these while last, of course.

If you’re not into design, you really know how desperately it is to design something simple, and functional. Fortunately, God gave us

For those who don’t really what planet Vespa is two videos below illustrate lifestyle approach to mobility note: I don’t know, but I them to be a wee too corny).



[spoiler title=Show Press Release]

Vespa youthful limited  Apple scooter

Vespa S College 150

PETALING JAYA, 5 2013 –  Traffic jams are all too in Malaysia but if you’re looking to about the long lines of there’s no better way than to get a stylish Vespa and sail all the road stress. NAZA Sdn Bhd, the sole and official of Vespa scooters in Malaysia unveiled the vibrant and trendy LX 150 Apple Edition at the Vespa 3S located in Petaling Jaya.

Present at the launch were Wira SM Faisal Tan Sri SM Nasimuddin, Group of Companies Joint Executive Chairman and Mr. Nik Danial Nik Vice President of NAZA Two Division.

The bitten-apple concept from the most successful and Vespa advertising campaign was first made popular in 1969, and was enjoyed for decades The slogan for the advertising campaign – Vespa mangia le mele”, translated into English “If you ride a Vespa, you take a out of the apple”.

The apple symbolized youth, summer fun and a ‘forbidden of paradise – one that is attractive, and wanted by many.  To take a of the apple connotes a cheeky and act that set’s one apart the rest and is greatly enriching. this in mind, the Vespa LX 150 Edition was designed to be a unique of a well-loved classic that a great few can have the pleasure of to the envy of many others.

bitten-apple graphics are playful, and an homage to part of Vespa’s

The special edition “Vespa LX 150 Edition” shares the trendy and elegance common to all Vespa Significant enhancements in this are the bitten apple-themed illustrations and new coloured saddle.

Datuk Wira SM Faisal Tan Sri SM NAZA Group of Companies Group Executive Chairman, “Vespa is one of the most sought-after scooters in Malaysia with than 1000 units in 2012.  The company plans to sales to 2000 units in Expansion of the brand in Malaysia is set for with 5 new showrooms planned for in Penang, Johor, Kelantan, and Sarawak.”

“The Vespa LX 150 Edition combines youthful with the timeless quality of Vespas and is ideal for everyday commutes between home and the or even simply for casual, rides. The 150cc engine smoother power progression in the stop-start conditions of a congested city,” added Datuk SM Faisal.

This Vespa LX 150 Edition is priced at RM11,388.00 (On the and there are only 168 units for purchase in Malaysia. For this New Year, limited units of LX150 will be selling at a promotional basis selling at RM8,888.00. Festive “Ang will be provided by NAZA for of the standard Vespa LX 150cc.

 If ever there were a to consider purchasing that customers have been this is it! The offer 28 February 2013.

More information about the Vespa may be obtained at and while further of NAZA may be obtained from or @Vespamsia and @Naza_World for the latest and offerings of Vespa and NAZA

Any enquiries about the new showroom, contact Mr. Megat Nor Azrin Showroom Sales Manager @ 03 – 3977. The Vespa 3S Centre is at Lot 1480, Jalan 51A/221, Petaling Jaya, Selangor is next to NAZA Automall Jaya.


I got bored, so I some cinematic-styled shots. relevant to the event theme, I

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